2021 Programming: October 12-November 16 (6-8p.m.)
Location*:
CSC Station
122 S French Street
Wilmington, DE
(Next to the Wilmington Train Station)
*Virtual Option Available
Program Agenda:
Week 1: Why
- Finding your "why"
- Setting up your campaign
- Connecting with the experts
Week 2: Who
- How to connect with officials, party, advocacy groups
- Identifying community leaders and becoming allies
- Where and how to seek endorsements
- Researching your opponents
Week 3: Where & When
- How to create a district profile and elected body profile
- Reviewing demographic data and how to develop a "win" number
- Where to connect with your voters / community / like-minded advocates
- Timing of various elections and when to announce
Week 4: What - The Message
- Message creation and authenticity
- Getting the word out
- Responding to opponents & advocacy groups
Week 5: How - Finances & Fundraising
- Financial needs (coordinated campaign information, staff, 1099s, filing fees, etc.)
- Fundraising
- PACs, IEs, and other possible funding
- Budget
- Reporting
Week 6: Ready to Run
- Next steps
- Ask the Experts panel
- Graduation & networking mixer